For spring/summer 2014 capsule collection Lacoste Live teams up with the French artist Sanghon Kim. Sanghon Kim directed a short animation film themed around football, in which the white team players proudly sports an unseen jersey, adorn with a reinterpreted-crocodile crest.

Inspired by 1980’s Japanese sport mangas, this collaboration created a new collection of 10 references for men and women.

Sanghon Kim capsule will be released Mid-May 2014 in Canada at selected Lacoste boutiques.

Artist Sanghon Kim reinterpreted-crocodile crest.

The main piece in the mens collection is inspired by the 1980’s football jersey, as worn by the main characters in the animation film. This polyamide micro-piqué polo shirt features a scarlet red V on the chest, right under the multicolor splatter pattern.

The main features in the girls’ collection are a polo shirt and a tank top with number 27 printed in the front, plus two plain and indented collar polo dresses featuring the crest on the chest.

About the Artist: 

Sanghon Kim was a fine-art and graphic-design graduate of the Beaux-Arts in Paris.  In creating his strong visual world he skillfully manages to use different mediums. His very poetic works always have an air of mystery to them.