The short film "First Film" is Prada's latest collaboratin with avant-garde filmmaker Yang Fudong. Featuring young men gathered in Shanghai, dressed in Prada menswear, the black & white film portays a timeless, dreamlike realm where anything is possible.
Inspired by the Chinese adage that "the whole year's work depends on a good start in spring".
Images were used in Prada's S/S 2010 menswear campaign
Inspired by the Chinese adage that "the whole year's work depends on a good start in spring".
Images were used in Prada's S/S 2010 menswear campaign
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