Here is Dsquared² fall/winter 2012/2013 advertising campaign. The ad is an ode to the 1960’s teen rebellion, highly influenced by Beatles mania and the youth culture of the era, that were breaking free from the cookie cutter values of the former generation.
The campaign was shot by Photographer Mert Alas & Marcus Piggott at the Ragged School Museum, The beautiful cast includes of models Benedikt Angerer, Simon Van Meervenne, Liuk Bass, Ralf Javoiss, Daphne Groeneveld, Frida Aasen and Bette Franke whom all played up-to-no-good high-school students.
Additional cast includes Eric and Joan Ribera as ‘butlers’ and Ratka Mayor as ‘the teacher’.
The music is ‘The Clapping Song’ by Shirley Ellis, perfect for Dsquared²’s tough-in-cheek trademark.
Dsquared² F/W 2012/13
Advertising Campaign Video