What makes this ads stand out from the rest is that they make you stop and think, Are these art? Are they ads? Of course they are ads even though the commercial aspects are not obvious. Marc Jacobs and Juergen Teller always have been producing engaging and provocative ads for Marc Jacobs’ own brand for many times now. They usually not about aspirational or selling a dress or a bag but they are about telling us the world of Marc Jacobs.
It started with an ad with Kim Gordon in 1997. I think their perfect unions reach the highest mark on their spring campaign with Posh Victoria Beckham. A celebrity whose fame can be describe as a Shakespearean “ Much Ado About Nothing” modeling a collection that seems inspired by Holly Golightly on acid - a collection that looks like critic on celebrity culture. The meaningful collaboration between Marc and Juergen continued to show from this season campaign- putting a male model to star his very girly fall collection is indeed a real interesting and sassy move. The result is a very quirky and yet very sexy images.
Marc Jacobs as a designer is all about mystique, spontaneity, anti-fashion, and underground culture which are main reason why he is one of the few designers who has a great cult following. Buying a Marc Jacobs outfit is like joining a club and understanding that mystery. So just like these ads are about really who gets. These ads the first time I encounter them cause me to pause and think about what are the images are all about. It really makes everyone to look and look again.
One word can simply describe these ads, breathtaking. Alessandra Facchinetti as the new head of the house of Valentino manages to capture the essence and respect the heritage of the house with her very soft and light fall collection. These ads showcase them wonderfully specially the one with Angelina Lindval on the pink chiffon dress. The ads are very romantic and modern just like the Valentino women.
Fierce!!! Naomi is looking every inch of an icon on these ads and personifying what YSL stands for – Glamour and Luxe.
5) PRADA & MIU MIU
Miuccia Prada said that her fall 2008 lace collection is all about something feminine and strong with 90’s influence and who is the better to showcase this than non other than 90’s top supermodel Linda Evangelista. The result are beautiful and powerful images that matches the essence of the clothes.
Models: Linda Evangelista, Luis Afonso Schwab; Photographer: Steven Meisel
13) DOLCE & GABBANA, D&G
Dark and sexy is what Dolce & Gabbana is all about. Steven Klein always captures the essence of the brand and the collection. Merging London’s late-sixties bohemia with contemporary Milanese style- the result are dark, cryptic, erotically charged images.
Mario Testino also did a great job for D&G. The ads look like the Adam’s family portrait on their farm.
D*G- Models:Alice Burdeu, Aline Weber, Iris Strubegger, Laura Blokhina, Martha Streck, Olga Sherer, Jesper Lund,Erin Heatherton, Milagros Schmoll, Guy Robinson, Eddie Klint, Eugen Bauder, Malte Heininger and Hampus Ahlquist; Photographer: Mario Testino
Models: Liya Kebede, Raquel Zimmerman; Photographer: Steven Meisel
These ads remind me of those vintage Vogue editorial of Richard Avedon and Suzy Parker.
Models: Claudia Schiffer, Roberto Bolle; Photographer: Mario Testino
How can you not like a campaign that describes itself as a diverse family portrait specially in fashion where diversity seems rare? And two word Laksmi Menon. Enough said.
Models: Lara Stone, Mariacarla Boscono, Lakshmi Menon, Natasha Poly, Kristen Owen, Simon Nessman; Photographer: Inez & Vinoodh