Lanvin showcased an unapologetic glamour for fall-winter 2021 by making a music video using "If I Were A Rich Girl" by Gwen Stefani and Eve.
Lanvin Fall/Winter 2021 – Joie de vivre, the elegance and frivolity of the past, and a vision of the future rooted in optimism. For Fall/Winter 2021, creative director Bruno Sialelli looks backward and forwards - drawing inspiration from the past, reinvented for the present, calibrated for the future. The Lanvin woman is known: she is glamorous and fabulous, a connection with Lanvin’s DNA, with Maison’s roots a hundred years ago in the dynamic energy of the 1920s. These combine with Sialelli’s own recollections of the early Millennium - including his memories of Lanvin - to create a new synthesis, a balance between the patrimony of the house and the obsessions of our times. The mood is positive, upbeat, and dressed-up. Evening for every day. Fabrics are lustrous, tactile, and sensuous: Duchesse satin, taffeta, silk charmeuse, silk crepe, the glamour of animal-print faux fur. Dresses and coats flow around the body, backs gently caped, lending ceremony to every gesture - a mood of couture from the oldest Parisian Maison.
The whole collection is showcased via an ironic, humorous ode to the MTV music video. The soundtrack is ‘Rich Girl’ by Gwen Stefani, featuring Eve – to whom Lanvin and Bruno Sialelli are thankful for her friendly cameo in the film, reprising her iconic rap solo from the 2004 original.
Creative direction: Bruno Sialelli
Film director: Helmi
Styling: Carlos Nazario
Consulting: Hédi El Chikh
Movement director: Nicolas Huchard
Makeup: Christelle Cocquet
Casting Models: Rachel Chandler
Casting Dancers: Nicolas Huchard & Hybra
Models: Paloma Elsesser Sora Choi He Cong Mika Schneider Quinn Mora Alyda Grace Vic Ishimwe Lucas El Bali Yura Nakano Dame Lo
Dancers: Hanabi Audjyan Janina Thomas Gréaux Patric Kuo
Venue: Shangri-La Paris
"Rich Girl" by Gwen Stefani featuring Eve