Miuccia Prada presented her men's spring summer 2018 inspired by 50's graphic comics and mixed all the element of iconic male stereotype style of that decade - combining an element of a nerds, the greasers and the preppies.
A fashion show is a story told in an architectural space: a story in a story. For the SS 2018 Prada Man Show, however, the architectural installation has been erased and the extant structural elements of the building outlined to create frames for seemingly simple yet evocative picture stories.
Following the logic of comic strips and graphic novels, fragments of incomplete narratives cover all the visible surfaces, the black-edged architectural features providing the infrastructure for the storytelling.
Even the guests are drawn into the narrative, embedded in sunken frames, as models parade on an illustrated surface weaving between the spectator boxes.