Monday, October 28, 2013

DSQUARED2 LAUNCHES SNOWBOARD COLLECTION

Dsquared² launches its first snowboard collection in collaboration with Rough, the leading brand in the boardsports market. “We’re Canadian and we’ve always loved winter sports. We’ve discovered snowboarding and there’s nothing more exciting than riding over the snow, it’s a sport we’re passionate about,” said Dean and Dan Caten.

The new collection, featuring one adult design and one children’s design in diverse sizes, will debut as a preview at the beginning of December in Dsquared²’s new flagship in St. Moritz, and from fall-winter 2014, the collection will be available in all Dsquared² stores.

The Dsquared² Rough collection is designed for allround/freerides. Built with modern techniques, the snowboards are built for ease of use, fun and performance in every snowboarding situation. Bamboo sidewall, hemp fiber, a total woodcore and sintered base are some of the materials used to construct the snowboards. The materials work together with a board shape especially designed for Dsquared² to guarantee the maximum joy riding on the best snowboard runs in the world. The adult line (men/women’s) is subdivided in five sizes, while the children’s collection features two sizes for children aged between 4 and 8. The snowboard’s elegant and clean graphics were designed especially by Dan and Dean.

The adults snowboard features a topsheet with a black background and double white logo contrasting against a red maple leaf. The base reveals a pattern of red and black tartan.

The children’s snowboard design features a modern hued camouflage of beige, military greeen and vivid coral, with an oversized logo printed on the base. The children’s snowboard is created with a solid construction that is simple and efficient: ideal for a young rider to express his or herself on. Total woodcore, abs sibewall, diecut base and super soft flex make this snowboard an ultra fun winter instrument for Dsquared²’s youngest fans


ROUGH snowboards was founded in 2005, by three riders of the 90’s, and is to this day managed by those same snowboarders, that currently keep on snowboarding and living the mountain and the snowboarding scene. The brand was born from the idea that these people had about creating a more human, down to earth and without too many frills brand, producing high quality boards that could satisfy the real needs of the riders. 

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