John Varvatos label pairs country music legend, 80 year old, Willie Nelson with his two sons, emerging artists, Lukas and Micah Nelson for their fall-winter 2013-2014 campaign. The iconic black and white images were shot in Des Moines, Iowa by distinguished photographer Danny Clinch at the historic Salisbury House. The inspiration for the print campaign came from family portraits of the late 1800’s and early 1900’s.
Willie Nelson says, “John Varvatos and his team are great – his clothes look and feel good on your skin and are made for every man…and his sons.” His son Lukas Nelson adds, "It was a great pleasure to get to know John and hang with him. We all seem to have a similar outlook on life and it was nice to have my whole family together in the same room for this shoot." His brother Micah Nelson comments, "When you dress sharp in John Varvatos, it’s easy to feel like the biggest gangster badass in the room. It was a special day.”