Brooklyn-based fashion brand Serum Versus Venom debuts their first self-published book, entitled A New System of Objects. The volume is a collection of the brand's original designs, photography, collaborative art, and unique philosophy toward the business of fashion.
Serum Versus Venom (SVSV) was created in 2003 as a long-term study into the interconnectedness of craft and utility focused on the pursuit of creating a new luxury.
While ultimately focused on creating Bespoke, Made to Measure and short run garments, SVSV also explores home goods, jewelry, media and art as platforms for expression.
SVSV is rooted in an ideological framework for creating high and sustainable value in an over-saturated consumer landscape by colliding elements of hype modernity with traditional product development philosophies, techniques and values. The brand proudly stand in opposition of mass-marketed, mass-produced, mass-consumed fashion. So each of thier garment and object they create can be considered outside the normal boundaries of institutionalized fashion and design.
Here is the online free version.
SERUM VERSUS VENOM