You really gotta love Burberry. They really know how to use digital media to its advantage, with the amazing success of Art of The Trench and now they posted their spring campaign on their face book account after all unnecessary drama by some oblivious luxury brands getting their panty twisted over bloggers posting the preview of their ad campaigns before they hit print. It’s free advertising. They are being showcase by people who love your brand and fashion (fashion bloggers) and being seen by the readers who are into fashion and more often love your brands too. The old school way of communication doesn’t really make sense in this digital age.
You bet I’m going to the new Burberry store here in Toronto to get my spring coat.
Here are the Burberry spring/summer 2010 campaign images featuring Emma Watson, her brother Alex Watson, George Craig, Max Hurd and Matt Gilmour shot by photographer Mario Testino.
Burberry SS10 Campaign: Behind the Scenes
ART OF TRENCH