Just in case you still don’t know H&M and Designer Against AIDS (DAA) joined forces to create a great project called “Fashion Against Aids”, an amazing project to spread HIV/AIDS awareness and encourage young people to join the fight against the HIV/AIDS. Musicians like Rihanna, Timbaland, Scissor Sisters, The Cardigans and designer like Katharine Hamnett and Henrik Vibskov created a collection that are being sold at H&M store. 25% of the sale from the collection will go to HIV/AIDS-prevention projects around the world.
This campaign is really spot on because 50% of the people that are newly infected are aged 15 to 24 which the same age demographics as H&M customers.
So if you are thinking of getting a new outfit why not shop for a good a great cause.
Another great thing about the project is you can also record your own message about the issue and upload it to their video wall.
H&M Fashion Against Aids