For the past seasons Prada has been making a series of fashion film for each season callled "For the Real Fantasies".
For the Real Fantasies FW2013 by AMO, Prada introduces a sophisticated domestic imagery. The film explored the inspiration from both Men and Women's collection and overlaping and weaving them to shape a distorted graphic world. Characters perform in a world of distorted normality, a collection of everyday moments assembled together to form the film noir of commonness.
Profound romanticism, stories of normal men, women, and life, are brought together as an animated puzzle of recognizable daily elements.
Urbanity and a mysterious domestic ambience merge in a sequence of stories where simplicity is observed as the ultimate form of perfection.
Art Direction by AMO:
Ippolito Pestellini Laparelli
Editing and Visual Effects by APRIL:
Music by 3o:
Filming by APRIL:
Focus Puller by 4FRIENDS: