The event was presented by famous stylist Patricia Field. Korean brands, UGIZ5th came to for its second season, Culture Call, JESSI N.Y. and Buckaroo Jeans are some of the Korean fashion label presented.
Created by The Korea Fashion Association, THE K-FASHION PROJECT is used to actively introduce Korean fashion to New York buyers and press.
Patricia Field’s involvement in THE K-FASHION PROJECT stems from her visit to Seoul in June of 2012. Invited by the Korean Government, Field visited the stores of Korean designers, including Buckaroo whom she worked with on last year’s New York showcase. "This is an opportunity for me to work with K-Fashion again and I am looking forward to styling each collection. With their own unique identities and style, I am excited they are participating in Intermezzo and hope they are able to show the essence of Korean fashion."
Korea Fashion Association is a special body corporate established in 1985 under the Ministry of Knowledge Economy with the purpose to advance the Korean fashion industry with approximately 300 total fashion companies including domestic national fashion brands, fashion designer’s brands, trading companies and fashion related businesses as our members, Korea Fashion Association has been taking the initiative to protect the rights of our members and promote our members, and strengthen and globalize the competitiveness of the Korean fashion industry.