Tuesday, May 22, 2012

FIFI - FRAGRANCE AWARDS 2012

Here are the winners of the FIFI AWARDS 2012

FRAGRANCE OF THE YEAR

LUXE WOMEN

Tom Ford Violet Blonde is an opulent, stunning and dressed-up fragrance that reveals a beautiful new facet of violet with a ravishing, intriguing elegance.

Top notes: violet leaf absolute, Italian mandarin and baie rose.
Middle Notes: Tuscan orris absolute, Tuscan orris butter and jasmin sambac sampaquita.
 Bottom Notes: benzoin, cedarwood, vetiver absolute, silkolide and soft suede.





LUXE MEN

GUCCI GUILTY POUR HOMME


Gucci Guilty Pour Homme is provocative and a strong fragrance.   This fragrance is a powerful mix of excitement, allure, and sensuality. Iintroduces accords of amalfi lemon, coriander and lavender in its top notes. The heart of orange blossom and neroli settles in a trace of patchouli, cedar and amber.It awakens the senses with a burst of zesty lemon, cool lavender, and spicy pink pepper. The subtle heart notes then reinforce the fragrance's clean freshness, creating a bridge to the sensual and provocative woodiness in the base. As it dries down, the scent focuses the hallmark of all Gucci fragrances, patchouli, and mingles alluringly with cedar, sandalwood, and amber. The overall effect is young, stylish, and sexy.

Top Notes: lavender and lemon
Middle Notes: orange flower
Base Notes: cedar wood and patchouli




NOUVEAU NICHE WOMEN AND MEN

TOM FORD JASMIN ROUGE

Voluptuous.  Sensuous. Audacious. Tom Ford Jasmin Rouge is a voluptuous, saturated, spiced floral. An unexpected blend of precious sambac jasmine sepals absolute, an ingredient never used before in perfumery with dusky clary sage and rich spices, it unveils a new facet of jasmine’s erotic decadence. Jasmin Rouge is as audacious as lacquered red lips. Its deep red bottle evokes lush and hedonistic glamour.

Top notes: bergamot, mandarin, cinnamon, ginger, cardamom, black and white pepper.
Middle Notes: Sambac jasmine, broom, neroli, ylang-ylang, clary sage.
Base Notes: Mexican vanilla, labdanum, leather, wood and amber notes.



PERFUME EXTRAORDINAIRE OF THE YEAR
The Perfume Extraordinaire of the Year award recognizes the actual “juice” of a fine fragrance, an extraordinary olfactive creation launched within the award year. The award is about craftsmanship and measures the aesthetic beauty of the fragrance identified by its design, signature, creativity and quality. It not only recognizes the fragrance house but also the perfumer(s), who as olfactive visionaries inspire us most when their creations move the market forward.


BOND NO.9 NEW YORK OUD

 Notes of: Red plum, saffron, orange zest, oud, red rose, orris, patchouli, musk, honey, vetiver







MEDIA CAMPAIGN OF THE YEAR -MEN

GUCCI GUILTY POUR HOMME






MEDIA CAMPAIGN OF THE YEAR - WOMEN

COCO MADEMOISELLE- CHANEL




Other winner are
Fragrance Hall of Fame

The Fragrance Hall of Fame Award recognizes a fragrance classic (men’s or women’s) which was fifteen or more years old in 2011.

Women
24 Faubourg РHerm̬s, Beaut̩ Prestige International

Men
Acqua di Gio, Giorgio Armani Beauty

Broad Appeal Women
Heidi Klum Shine - Coty Inc.

Broad Appeal Men
curve appeal for men - Elizabeth Arden

Specialty Brand Women
Anthropologie 1922 Lily Sanguine Eau de Parfum - Inter Parfums USA

Best Packaging of the Year Luxe Women
Prada Candy Eau de Parfum Spray - PUIG USA

Luxe Men
John Varvatos * USA - Elizabeth Arden
 
SOURCE:
FIFI AWARDS - THE FRAGRANCE FOUNDATION

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