Karl Lagerfeld directed a series of short film starring actress Rachel Bilson and his muse Baptise Giabiconi for Magnum Premium Ice Cream.
Magnum Ice Cream was launched in 1989. It is among the first brands to luxuriate ice cream and market it as a self-indulgent experience for adults. The special ice cream bars, which retail at $2.59 each, are offered in six flavors and are available nationwide in the U.S.
More than 1 billion of these ice cream bars are sold yearly. It is Unilever's top selling brand. For more information, visit www.magnumicecream.com.