In the Dom Perignon OEnotheque campaign Karl Lagerfeld featured Cladia Schiffer and Brad Kroenig as bored young happy aristocratic couple. Inspired by Dom Perignon the man sees his beautiful fiancé in all strange and sexy fantasy.
Claudia metamorphoses into different women from Asian vixen, to an 18th century aristocrat and to a modern day power suited businesswoman. Also cast in the campaign is the very sexy and hot Karl’s driver Sebastian Jondue.
2006 “Room Service”
Starring Eva Herzigova and Karl’s favourite male model Brad Kroenig. The campaign is all about a romantic affair of two people, a young lady no one knows where she came from, just enjoying herself and being happy and relax being alone. And a young man who stay on the other room. The only connection they have were they bought drinking Dom Perignon.
According to Karl his first choice and only choice as a fun-loving coquette is Eva Herzigova. He thinks that she is the only one perfect for the role. He picked number one male model Brad Kroenig because he wanted someone who looks young, handsome, elegant and smart for the part of a young good looking, chic and intelligent playboy.
Here's the video of the "Room Service" that can also be found in the Dom Perignon's site.
Dom Perignon Vintage 1998
Here is the 2006 campaign starring Helena Christensen with Anna Klevhag. Caroline Ribeiro, Jaimee Gong, Brad Kroenig, Tobias Brahmst, Luchino Mandias. According to Karl Lagerfeld images were based on 18th century etchings, 19th century paintings and modern movies. He wants the photos to evoke what champagne and Dom Perignon is all about- very modern and yet embodies the great and interesting history.
You should visit the site so you could watch all the interviews and the very interesting making of the campaigns.