Burberry has been about a pioneering spirit since the beginning, with our founder Thomas Burberry inventing our signature fabric gabardine to help people embrace the outdoors and explore new spaces and places. This film tried to continue this journey that blurs the lines between reality and fantasy.
The cast bound weightlessly through fields, defying gravity as they take flight – challenging convention and exploring new perspectives. As Thomas Burberry wrote in his book Open Spaces, ‘Inherent in every Burberry garment is freedom’. Captured in the British countryside, #BurberryOuterwear offers us the freedom to move into new spaces beyond boundaries and expectations.
Creative direction by #RiccardoTisci
Creative Idea and film direction by Megaforce
Starring Xiaoyi Liu, Charlotte Samaroo, Joshua Smith, and Ben Loader
Creative production by Riff Raff Films
Choreography by (La)Horde Styling by Ana Steiner Hair by Hiroshi Matsushita
Make-up by Gemma Smith-Edhouse
Director of photography Justin Brown
Music by Ryan Lott