The latest issue of HERO MAGAZINE # 7 tackles the issue of the radically changing menswear landscape. Designers are moving to new houses, expectations are running high and pressure is on. The latest issue is also now available in Chinese and Japanese language (See it's all about the Asian market right now.)

Here's the new cover for HERO 7 Summer/Fall 12' featuring Arthur Gosse from VNY in full Givenchy by Riccardo Tisci shot by Fabien Kruszelnicki and Styled by Elizabeth Fraser-Bell. 

 There is also an exclusive competition with MDC to win 1 of only 25 copies available to purchase worldwide at select locations. To enter readers have to tweet why they should win a copy @models @hero_magazine with the hashtag, #hero7limitededition; the winners will be announced on Monday May 7th.