For the 2017 Pirelli Calendar, Peter Lindbergh goes beyond the camera with the idea that “talent is more important than beauty.” To do so he recruited 15 actresses – Kate Winslet, Penelope Cruz, Nicole Kidman, Dame Helen Mirren, Uma Thurman, Robin Wright, Lupita Nyong’o, Alicia Vikander, Julianne Moore, Rooney Mara, Jessica Chastain, Charlotte Rampling, Zhang Ziyi, Lea Seydoux – plus Anastasia Ignatova, a professor of political theory in Moscow Lindbergh met last year. However, the Calendar is not the only Pirelli project the photographer worked on this year. While he was scouting locations for the calendar, Lindbergh visited the Settimo Torinese technology hub, the most advanced factory in the Pirelli world. The photographs resulting from the visit were initially supposed tobe part of the Calendar, but because of the beauty and the relevance of the images, the photographer and Marco Tronchetti Provera, Executive Vice President and CEO, decided to make them into a future exhibition on innovation, which will be held in 2017. Here, Peter Lindbergh talks about his visit to the Settimo Torinese technology hub, his new interest in inanimate objects, and the future of fashion photography and art.
"I wanted to use the 2017 Calendar to make a statement for a different kind of beauty. "I thinks that the current system promotes only one kind of beauty that is very connected to youth and perfection because it is a system based on consumption, whose idea of beauty doesn’t have anything to do with reality and with women. "I think we need to take a step back and realize that this idea of beauty does not help women and on the contrary makes them unhappy. I want to use the Pirelli platform to send another message and the message is that beauty is much more than what we are used to seeing in commercials." Peter Lindberg