Wednesday, July 31, 2013

UNIQLO - SILK AND CASHMERE CAMPAIGN WITH CHLOE SEVIGNY, RYAN MCGINLEY AND LILY DONALDSON

Japanese label UNIQLO is my favourite place to buy cashmere sweater. The label UNIQLO known for bringing affordability and quality for everyday life today announces that it will launch quality silk and cashmere items through retail and online stores in 14 markets around the world including Japan. UNIQLO’s new lineup will make silk and cashmere apparel affordable and wearable for every day. Women’s items will be available in 18 different styles and approximately 90 colors and patterns, priced from just $39.90. UNIQLO is also offering cashmere items for men and women in 42 styles and approximately 330 colors and patterns, priced from just $89.90.


The visual director for the silk and cashmere marketing campaign is Olivier Zahm, editor-in-chief of Purple Fashion magazine.  He is presenting new UNIQLO perspectives by capturing the elegance that silk and cashmere can add to daily life. British fashion model Lily Donaldson is promoting the silk collection, while American actress Chloe Sevigny is modeling the women’s cashmere range.  World-renowned photographer Ryan McGinley is the photographer of the campaign as well as the model for the men’s cashmere collection.  Artist, Jeremy Everett appears in the campaign wearing men’s broad cloth shirting.










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