In the current issue of Toronto’s Fab Magazine underwear and swimwear designer Andrew Christian talked about their “show it technology”.
“Our Show-It Technology assist guys in showing off what they already have. Essentially, it is a strap in the underwear that the user can place under and around his ‘package’ so that it lifts and defines the ‘goods’ for a larger visual presentation. The strap is discreet so no one would even know that you are using it.”
Here’s the whole article. “Let’s get soaking wet”